Christopher Stadler ist der neue weltweite Marketingchef der World Triathlon Corporation (WTC) mit ihren drei Kernmarken Ironman, Ironman 70.3 und 5150. In der Rolle des Chief Marketing Officer (CMO) folgt der US-Amerikaner Erik Vervloet nach. Vervloet lenkte rund ein Jahr, nach seinem Wechsel vom ehemaligen Ironman-Sponsor K-Swiss, im Hauptquartier der WTC in Tampa (Florida) das schnell wachsende Unternehmen. Stadler ist nach dem erst 2013 berufenen neuen Europa-Chef Thomas Dieckhoff der zweite Mann mit Hintergrund beim Mischkonzern Procter & Gamble. Zuletzt war Stadler als Global Head of Acquisition Marketing bei der Fitness-Kette Equinox tätig.
Jessica Weidensall verlässt nach acht Jahren Tätigkeit für die WTC ebenfalls die Ironman-Familie. Sie hatte zuletzt den Posten des Director Global Public Relations inne.
Jessica Weidensall verlässt nach acht Jahren Tätigkeit für die WTC ebenfalls die Ironman-Familie. Sie hatte zuletzt den Posten des Director Global Public Relations inne.
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| Christopher Stadler nimmt nach Stationen bei Equinox, L'Oreal, Procter & Gamble, New Line Cinema und Ernst & Young die Rolle des globalen Head of Marketing bei Ironman ein. Screenshot: Linkedin.com |
Pressemitteilung: World Triathlon Corporation Introduces New Chief Marketing Officer
World Triathlon Corporation (WTC) announced that Christopher Stadler has been appointed to the position of Chief Marketing Officer. He will play a critical role on the global leadership team, overseeing all marketing, public relations, communication and athlete engagement efforts across the IRONMAN®, IRONMAN 70.3®, 5150™ Triathlon Series, Iron Girl® and IronKids® brands.
“I am excited to be a part of such a respected brand and inspiring community,” said Christopher Stadler, Chief Marketing Officer of World Triathlon Corporation (d/b/a IRONMAN). “My focus is on improving communication as we tell the IRONMAN story and enhancing the athlete experience. It’s important that we find new and creative ways to engage with them.”
Stadler joins the team with more than 15 years of marketing and general management experience at Procter & Gamble, L’Oreal and Equinox Fitness Clubs. At Procter & Gamble, Stadler was responsible for marketing and new product development for several iconic brands. At L’Oreal he served as the Vice President of Marketing for Ralph Lauren Fragrances. Most recently, Stadler was the Global Head of Acquisition Marketing for Equinox Fitness Clubs where he provided strategic marketing leadership for 57 clubs, including the opening of 15 clubs in the United States and the international plans for Equinox in Europe and Canada.
“I am delighted that Chris has joined the global IRONMAN leadership team,” said Andrew Messick, Chief Executive Officer of World Triathlon Corporation (d/b/a IRONMAN). “He has a strong and relevant marketing background that will help us continue to build and improve IRONMAN all around the world.”
1: Ironman.com
2: 5150.com
3: Irongirl.com
4: Ironkids.com
