Lance Armstrong Nike Commercial Transkript and Video "What are you on ?"

Nike hat eine gefühlte Dekade zurückliegend einen 30-sekündigen Werbespot mit dem ehemaligen mehrfachen Tour de France Sieger Lance Armstrong gedreht. Lance Armstrong werden in dem Trailer auf Youtube einige Worte in den Mund gelegt, die nach dem Dopingskandal und dem Rückzug der großen Sponsoren Nike und Anheuser-Busch, wie ein Sack trockener Sägespäne im Hals stecken: "This is my body. And I can do, whatever I want to it. I can push it, study it, tweak it, listen to it. Everybody wants to know what I'm on. What am I on? I'm on my bike, busting my ass six hours a day. What are you on ?"

Lance Armstrong in dem Commercial: "This is my body. And I can do, whatever I want to it. I can push it, study it, tweak it, listen to it. Everybody wants to know what I'm on. What am I on? I'm on my bike, busting my ass six hours a day. What are you on ?" Quelle: Nike via Youtube 

Nike beendet Sponsorenvertrag mit Lance Armstrong, unterstütztweiterhin Livestrong. Armstrong tritt vom Vorsitz von Livestrong zurück.

Eigentlich wollte ich nicht mehr über Lance Armstrong und dessen Betrugsmaschinerie berichten. Nachdem aber einmal mehr Zeugen aus dem Jahr 2006 Nike und dem Konzern nahestehende Personen der Zahlung von 500.000 US Dollar an den damaligen UCI Präsidenten Hein Verbruggen bezichtigten, kam es innerhalb von Stunden Schlag auf Schlag für den Texaner.

Ein Werbeclip mit Doppeldeutung: "What are you on" lässt die Nike Werbeabteilung 2005 Lance Armstrong das imaginäre Publikum fragen. Die im Video gegebene Antwort könnte nicht zweideutiger sein... Quelle: Nike via Youtube 

Nach dem Aus mit dem Brauereiriesen Anheuser-Busch, Trek Bicycles, Radioshack und Giro folgte Nikes Dementi [1] mit der Auflösung des Vertrags mit dem ehemals siebenfachen Tour de France Sieger [2]: "Due to the seemingly insurmountable evidence that Lance Armstrong participated in doping and misled Nike for more than a decade, it is with great sadness that we have terminated our contract with him. Nike does not condone the use of illegal performance enhancing drugs in any manner. Nike plans to continue support of the Livestrong initiatives created to unite, inspire and empower people affected by cancer.

[Aufgrund der offenbar nicht zu widerlegenden Hinweise, wonach Lance Armstrong Dopingpraktiken angewandt und Nike für mehr als ein Jahrzehnt getäuscht hat, haben wir mit großer Traurigkeit den Vertrag mit ihm aufgelöst. Nike duldet in keiner Weise die Verwendung von illegalen, leistungssteigernden Mitteln.]"

Armstrong hat zwischenzeitlich den Vorsitz der Livestrong Foundation niedergelegt, bleibt als Mitglied des Vorstands aber (noch) die Graue Eminenz, die alle Fäden zusammenhält. Dieser Schritt muss als Versuch der Schadensbegrenzung gewertet werden, um zu verhindern, dass die Auflösungserscheinungen weiter auf Livestrong übergreifen [3]:

Lance Armstrong kann seiner eigenen Geschichte nicht mehr entkommen. Die Einschläge kommen immer näher und erreichen mit dem Ausstieg von Nike neue wirtschaftliche Dimensionen und sind doch nur der Anfang von einem langen Ende. Photo: Daniel Norton

Lance Armstrong to Step Down as Chairman of LIVESTRONG(R)

FOUNDING CHAIR JEFF GARVEY TO SERVE AS CHAIRMAN OF THE BOARD

AUSTIN, TX--(Marketwire - Oct 17, 2012) - Lance Armstrong, founder and chairman of LIVESTRONG, made the following announcement today regarding his status as chairman of the cancer non-profit organization's board of directors:

"In 1996, as my cancer treatment was drawing to an end, I created a foundation to serve people affected by cancer. It has been a great privilege to help grow it from a dream into an organization that today has served 2.5 million people and helped spur a cultural shift in how the world views cancer survivors. This organization, its mission and its supporters are incredibly dear to my heart. 

"I am deeply grateful to the people of the foundation who have done such hard and excellent work over the last 15 years, building tangible and effective ways to improve the lives of cancer survivors. And I am deeply humbled by the support our foundation has received from so many people throughout the world -- survivors, world leaders, business leaders and of course, the cancer community itself. We turn to this community frequently for guidance and collaboration to achieve our shared goals. They are unfailingly generous with their wisdom and counsel and I can never thank them enough.

"I have had the great honor of serving as this foundation's chairman for the last five years and its mission and success are my top priorities. Today therefore, to spare the foundation any negative effects as a result of controversy surrounding my cycling career, I will conclude my chairmanship. 

"My duties will transfer to Vice Chairman Jeff Garvey who will serve as chairman. Jeff's guidance and wisdom have been critical to shaping the foundation's work since its earliest days. Jeff was this organization's founding chairman and I have full confidence that under his leadership, the foundation will continue expanding its ability to serve cancer survivors. 

"My family and I have devoted our lives to the work of the foundation and that will not change. We plan to continue our service to the foundation and the cancer community. We will remain active advocates for cancer survivors and engaged supporters of the fight against cancer. And we look forward to an exciting weekend of activities marking the 15th anniversary of the foundation's creation."

"Long before he became a household name, Lance Armstrong created a foundation to serve others facing the same fears and challenges he struggled to overcome as a result of his cancer diagnosis," said Doug Ulman, LIVESTRONG President and CEO. "Today, thanks to Lance's leadership, that foundation has had the privilege of raising close to $500 million to serve people affected by cancer. 

"Lance has made this foundation and its cause -- aiding people whose lives have been touched by this disease -- his life's work. His leadership in the cancer community has spurred immeasurable progress and it has been a great privilege to work shoulder to shoulder with him on a daily basis during his chairmanship. 

"We are grateful to Jeff Garvey for assuming the responsibilities of chairman. Jeff has been a guiding presence for LIVESTRONG for 15 years and we look forward to a seamless transition under his leadership and a continued strong focus on our core values and mission.

"Lance's devotion to serving others whose lives were irrevocably changed by cancer, as his was, is unsurpassable. We are incredibly proud of his record as an advocate and philanthropist and are deeply grateful that Lance and his family will continue to be actively involved with the Foundation's advocacy and service work. We look forward to celebrating 15 years of progress with Lance and his family this weekend and recommitting ourselves to the work of the cancer community for the years ahead."

[1]: Triathlonbusiness.com/2012/industry-news/nike-vehemently-denies-involvement-in-armstrong-drugs-scandal/

[2]: Nikeinc.com/press-release/news/nike-statement-on-lance-armstrong

[3]: Mediaroom.livestrong.org/press-releases/lance-armstrong-to-step-down-as-chairman-of-livest-0942846