PowerBar, eine Marke der schweizer Nestlé Nutrition und einer der wichtigsten globalen Ernährungspartner für aktive Menschen und Athleten und die us-amerikanische Competitor Group haben erstmalig eine globale Partnerschaft über mehrere Jahre angekündigt. Die Competitor Group vereint unter einem Dach Sportveranstaltungen, Rennregistrierungsdienstleistungen für Veranstalter und Sport-Verlagswesen in den Kern-Ausdauersportarten Schwimmen, Radfahren und Laufen.
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| PowerBar unterstützt erstmalig im globalen Umfang die Competitor Group. Logo: Nestlé Nutrition |
Pressemitteilung: PowerBar and Competitor Group Launch Global Sponsorship
Competitor Group, Inc. (CGI), the leading active lifestyle sports media and event entertainment company, today announced a new global sponsorship with PowerBar, sports nutrition leader and founder of today’s energy bar category. The agreement spans three of CGI’s marquee endurance sport event series and includes a custom integrated marketing program.
The new multi-year deal unites two of the endurance industry’s most respected and recognized brands and encompasses CGI’s entire event and media portfolio. The agreement names PowerBar as the official energy bar of the 32-event Rock ‘n’ Roll Marathon Series, as well as the official bar and energy gel of the REI Muddy Buddy Adventure Series, TriRock Triathlon Series and the endurance LIVE awards gala.
“Given PowerBar’s leadership in performance nutrition, we are excited to provide a fully integrated platform for the brand to engage with athletes around the world,” said Scott Dickey, CEO of Competitor Group. “Our brands share a passion for performance and we look forward to working together to develop new and innovative ways to engage our consumers through memorable event experiences and a commitment to leading a healthy and active lifestyle.”
PowerBar’s multifaceted global sponsorship agreement with CGI expands the company’s deep portfolio of existing event sponsorships and longtime athlete support within the endurance sports community.
“Teaming up with Competitor to officially fuel their widely-popular events was a natural fit given our shared commitment to today’s dedicated endurance athlete community,” said Frank Jimenez, Global Business Head for PowerBar. “From the first-time marathoner to newbie triathlete to all around multi-sport pro, PowerBar works to support the athlete’s journey from early training to race day and recovery. We proudly support Competitor, an industry leader who makes the ultimate event experience their number-one priority.”
The Rock ‘n’ Roll Marathon Series is the world’s largest running series, known for placing entertainment stages along every mile of the course, lining the route with hundreds of local cheerleaders and then topping the experience off with a finish line concert celebration for all participants. The musically-themed races have spearheaded an active lifestyle movement that provides a unique entertainment outlet for people from all walks of life.
REI Muddy Buddy events are adventure races that invite teams of two to choose between the traditional Bike & Run, in which participants switch off running and biking, and the run only event, which keeps teams together as they navigate on foot. Courses are lined with challenging obstacles and feature a signature finale that involves both teammates crawling through a 50-foot-long mud pit before crossing the finish line together.
The TriRock Triathlon Series presented by REI has grown into one of the nation’s premier multisport series, taking place in 8 cities across the U.S. in 2013. The triathlon events feature Olympic and Sprint distances with entertainment positioned along the race route, offering a unique race experience unlike anything else the industry has to offer. Participants just testing the waters of the triathlon experience can also sign up as a 3-person relay team, taking on either the swim, bike or run component.
About PowerBar
PowerBar provides fueling options, training tools and motivation to help athletes push to defy their physical limits. The company’s products are backed by decades of leading edge sports nutrition science and its created-by-athletes-for-athletes product development process. In addition to its CGI sponsorship, PowerBar continues to sponsor some of the world’s top endurance events including Ironman, the Tour de France, Boston, New York City and Berlin Marathons, as well as thousands of grassroots endurance events globally. For more information visit powerbar.com or follow PowerBar on Facebook and Twitter.
About Competitor Group
Headquartered in San Diego, Calif., Competitor Group, Inc. (CGI) is the active lifestyle industry’s leading media and event entertainment company. The aggregate CGI customer base now exceeds 7 million endurance enthusiasts and athletes. CGI’s portfolio of media assets span the full range of the expanding endurance industry and include a robust digital community on the web and on mobile across the Competitor Endurance Sports Network of websites. Additionally, Raceit.com, a leading digital registration platform, is the catalyst for the company’s race services offering that looks to meet the needs not only for the company’s owned and operated events, but also for endurance events of all sizes on behalf of the entire industry.
With a leading market share of endurance enthusiasts, CGI owns and operates 83 events around the world, including the flagship Rock ‘n’ Roll Marathon Series, the TriRock Triathlon Series, the NFL Run Series and the REI Muddy Buddy Adventure Series, collectively delivering more than 600,000 professional and amateur participants in 2013. Anchoring the company with rich content and marketing leverage are five publishing properties dedicated to running, cycling, triathlon and the world of multisport including Velo, Inside Triathlon, Triathlete, Women’s Running and Competitor with a combined monthly circulation of over 700,000.
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