IRONMAN, a Wanda Sports Holdings Company, announced today that Matthieu Van Veen has been named to the newly created position of Chief Revenue Officer for IRONMAN. Van Veen will begin his new role with the company on March 13, 2017.
In the new position, Van Veen will be responsible on a global basis for sales, marketing, media and digital activities. His focus will be to create a more structured approach to driving the commercial side of the business.
“As IRONMAN has continued to grow, we have become a more complex organization; one that is operating in more industry segments and in more territories. The structured leveraging of IRONMAN’s vast capabilities and the capturing of best practices is vital for our future success,” said Andrew Messick, Chief Executive Officer of IRONMAN. “Matthieu’s exemplary international career and personal characteristics give me confidence that he will be successful in this new role.”
Van Veen brings broad skills and experiences to the position. He has nearly 20 years of experience in the global sports industry and joins IRONMAN after nine years with AEG Europe, where he was most recently Senior Vice President of Sports, based in Paris. During that time, Van Veen was responsible for the European leadership and management of AEG’s Sports Divisions which included the creation and management of a portfolio of sports properties for AEG’s European venues; AEG owned teams, Berlin Eisbären of the DEL and Hammarby Fotbol of the Swedish Allsvenskan; development of the partnership between AEG and the Amaury Sports Organization for the Amgen Tour of California; and overall leadership of AEG’s business in France. He was also pivotal in developing the partnership with the City of Paris in the management of the newly renovated AccorHotels Arena, formerly known as Bercy Arena.
Prior to joining AEG, Van Veen served as the National Basketball Association’s Senior Director, Global Media Distribution for Europe, the Middle East and Africa. In his role as head of the NBA’s media business, Van Veen was responsible for all television and digital media rights for the NBA, WNBA and USA Basketball. He has worked extensively in all Western European countries, as well as Russia and Turkey.
