According to an article, TEAMChallenge GmbH sued 4 former franchisees. All of them sold their businesses and triathlon events to World Triathlon Corporation, Inc. (WTC) recently and added their races to WTC's growing IRONMAN and IRONMAN 70.3 triathlon portfolio. The case, worth est. EUR 500,000 builds upon breach of contracts by all four former franchisees. The legal actions are a temporary tipping point of a more or less open conflict between both privateley held triathlon event organizations.
All affected events, e.g. Barcelona, Copenhagen, Kraichgau and Vichy switched from Challenge branding to IRONMAN. Former owners or core staff members are holding management positions at WTC's various subsidiary companies. Björn Steinmetz, a former owner of Challenge Kraichgau, is currently responsible for WTC's flagship triathlons in Frankfurt and Wiesbaden, Germany and reports to Thomas Dieckhoff, WTC'S CEO for the EMEA region. [1]
