Wanda Sports considering $1 billion sale of Ironman triathlon, Bloomberg reports

Wanda Sports Group Co., part of Chinese billionaire Wang Jianlin’s conglomerate, is considering selling the global Ironman triathlon business it bought in 2015 for est. USD 650 million. Wanda Sports Group Co. is working with an adviser and has held discussions with some private-equity buyers that expressed interest in the business according to unnamed sources. The company holds also other sports assets outside China like Infront Sports & Media AG and many more.

A deal could come after Wanda Sports declined to enter talks last year with The Professional Triathletes Organization, which was interested in acquiring the Ironman business. The organization said at the time that excessive leverage has hampered Wanda Sports’s ability to invest in Ironman operations. 

Wanda Sports shares have dropped about 63% in New York trading since their July 2019 debut, paring the company’s market value to about $409 million. With total debt at about $968 million, the company has an enterprise value of about $1.2 billion, according to data compiled by Bloomberg. 

Read more on Bloomberg.

Professional Triathletes Organisation (PTO) Approaches Wanda Sports Renewing Interest In IRONMAN Acquisition and Expressing Willingness To Work With Other Potential Acquirers

The Professional Triathletes Organisation today released the following letter sent to the Board of Directors of Wanda Sports Group Company Limited on 3rd February 2020 advising the Board that the PTO has closed on its financial partnership with Crankstart Investments and renewing the PTO’s proposal to enter into discussions to acquire the Ironman® business.

3rd February 2020

Board of Directors
Wanda Sports Group Company Limited
Wanda Plaza
Tower B, 9th Floor
93 Jianguo Road Chaoyang District
Beijing, China
Attn: Mr. Hengming Yang–CEO

Andrew Messick
Chief Executive Officer
World Triathlon Corporation
407 W. Martin Luther King Blvd
Suite 100
Tampa, Florida 33607

Dear Members of the Board:

We are writing on behalf of the Professional Triathletes Organisation (the “PTO”) to advise you that we have closed on our partnership financing with Crankstart Investments. We again want to put forth our proposal to enter into discussions for the acquisition by the PTO of all of the assets of the Wanda Sports Group Company Limited (“WSG”) related to its worldwide triathlon and mass participation business (the “WTC Business”).

The PTO is prepared to consider an all-cash transaction or one in which the existing shareholders of WSG are able to participate in the growth of the WTC Business that the PTO is uniquely positioned to deliver. We strongly believe that it is only with the assistance of the PTO and its professional athletes that the WTC Business has the ability to stabilise and grow, and that without our cooperation the WTC Business would deteriorate.  We are happy to work with any other financially stable group who may be interested in acquiring the WTC Business, reducing its debt load and unleashing the value only the PTO and its professional athletes can deliver.

The PTO and North Point Advisors, our financial advisors, are prepared to begin discussions forthwith with your senior management and your financial advisors and to sign a customary confidentiality agreement in order to commence certain confirmatory due diligence.  In light of the significance of this proposal to your shareholders and the triathlon community, as well as the potential for selective disclosures, we will publicly release the text of this letter tomorrow morning.

We believe this proposal represents a unique opportunity to realise significant value for WSG shareholders and employees, and that the PTO can uniquely provide a healthy and growing environment for the WTC Business.

We hope that you and your Board share our enthusiasm and, consistent with applicable fiduciary duties, we look forward to a prompt and favourable reply.



Respectfully yours,



Charles D. Adamo
Chairman

Sam Renouf
Chief Executive Officer

Rachel Joyce
Co-President

Tim O’Donnell
Co-President

cc: David Jacquin
North Point Advisors
580 California Street
Suite 200
San Francisco, CA 94104